Experience

GM at Passei Direto overseeing Product, Tech, Marketing, Data & CX

I run the business end-to-end at Latin America’s largest study network, turning strategy into experiences that help more than 20 million students.

With an engineering background and a lifelong-learning mindset, I’ve spent 15+ years building and scaling digital products across EdTech, SaaS and e-commerce. Always driven by data, actionable user insights and a test-and-learn culture.

What drives me

• Simplifying learning through smart product and technology

• Creating organic, sustainable growth loops

• Building cross-functional teams that ship fast and learn faster

• Using generative AI and gamification to make studying habit-forming

Specialties: Product Strategy, Growth, Data Analytics, AI, UX, B2C, Marketplaces, Monetization, Gamification, Team Leadership, International Expansion. 

Education

BS in Electrical Engineer - UFF (Universidade Federal Fluminense), Brazil

MS in Engineering Management - SCU (Santa Clara University), USA

Leadership Development Program, Information Technology - Stanford, USA

Product Strategy, Retention, Experimentation - Reforge, USA