About

Ricardo Guia: product, education, and applied AI.

I run one of Brazil’s largest edtech companies end to end, and at heart I’m a builder.

I have worked with digital products for fifteen years. As GM at Passei Direto I lead product, tech, marketing, data, and customer experience for a study network that reaches more than 20 million students. Before that I worked across education, SaaS, and e-commerce.

What I care about now is applied AI: using it to raise my own output, ship more value, and understand how work is changing. I build, test models, run agents, and bring what works back to how I think about product and leadership.

There has never been a better time to be a builder. One person can now create what used to take an entire team.